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The power of in-store audio for delivering your message to customers at the point of purchase is tried and true. Even with the advent of digital signage technologies, audio remains a valuable tool for reaching the wider retail audience through a mix of advertising and music. There is still no better way to reach every patron in your stores at the same time than broadcasting high-quality audio over a PA system.
Satellite channels just don't provide the customization of branding the audio channel or the ability to include ads targeted to your shopper's interests.
- Our in-store audio lets you offer your own mix of music, mix genres, even change out your own custom playlists as needed.
- Audio can be branded as "[YOUR STORE] Radio", incorporating "station IDs" just like an actual FM station.
- Ads, in-store specials, and other custom messaging can be easily inserted into your audio.
Branding your in-store audio adds a unique dimension to the overall customer experience, and allows you to prompt shoppers to consider upsell opportunities. With over 70% of today's buying decisions being made on the spot, this is a powerful consumer trigger mechanism.
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